Qantas Improves its Operational Performance
Qantas achieved a significantly improved operating performance in March, with 77.3 per cent of its 20,238 scheduled flights arriving on time, and lost baggage rates reaching a six-year low. Jetstar fared even better, with an on-time performance of 80.9 per cent. These figures contrast starkly with the airline’s situation in 2022, when only 53 per cent of flights arrived on schedule.
Qantas is now aiming for an on-time performance rate of close to 90 per cent to rebuild customer confidence in its operations. Enhanced customer communication platforms and technology, including the implementation of baggage tracking through its app and optimised flight schedules, have played key roles in improving Qantas’s dependability.
Qantas has announced a series of customer enhancements as part of its efforts to regain credibility with consumers. The airline will offer free Wi-Fi on international flights starting from the end of the year thanks to a partnership with global broadband services provider Viasat. This collaboration has made fast and complimentary Wi-Fi viable on all routes.
Moreover, Qantas has revealed a significant expansion of its frequent flyer program, granting members access to over 20 million additional seats. This move aims to address frustrations regarding limited availability and provide greater value to loyal customers.
Qantas aims to repurpose materials from its retired aircraft into components for new planes, as part of its efforts to expedite supply chain decarbonization in line with its goal of achieving net-zero emissions by 2050. As part of the Aviation Circularity Consortium, the Australian airline joins five other global aviation stakeholders to repurpose materials from the approximately 8,000 end-of-life retired aircraft worldwide.
You can see why Qantas is so eager to catch up and fix its reputation. According to a report by Brand Finance a tumultuous 12 months have eroded $384 million from the value of Qantas’ brand. Qantas used to rank 16th in the world for airline brand value, but now it’s dropped to 21st place. This is the first time someone has put a dollar value on the damage from issues like customer outrage, high fares, legal disputes, executive pay, and poor performance at Qantas.
In other news, Qantas is adjusting flight plans due to concerns about escalating tension and potential airspace closures in the Middle East. Rerouting flights in this region will increase journey times and flight costs. Additionally, discount domestic airline Bonza has entered voluntary administration following the repossession of its fleet and suspension of flight bookings.
Source: Qantas adds 20 million frequent flyer seats by Robyn Ironside The Australian 8th April, Qantas teams up in a global push to turn retired planes into new parts by Matt Bell The Australian 17th April, Qantas unveils plans to offer free Wi-Fi on international routes by Jared Lynch The Australian 22nd April, Qantas wants on-time performance close to 90 per cent by Matt Bell The Australian 27th April.